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Social media monitoring tools are of great aid to online marketing campaigns, especially in today’s social-dominated market. However, many older tools are hard to use and don’t come with tutorials, so I hope I can give you one in plain English that will help you better use these tools to improve your marketing campaign. Watch my quick social media monitoring tutorial for Future of Engagement below:


  • SMM tools can be used to know what your niche audience likes…
  • By hearing what they say on social media.
  • You can then write content that appeals to them based on this knowledge.