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Google announced today that they have begun rolling out their new “Hangouts on Air” feature. Anyone who hosts a hangout on Google+ can now choose to broadcast it live to the world!
The news is buzzing around Twitter, and overall mentions of Hangouts are spiking as word gets around.
In today’s episode of Future of Engagement, I look at how the news is getting out, what this means for brands and small businesses, and what you need to know if you’re considering broadcasting your live Hangout on Air.

What can a Hangout on Air be good for?
  • Retail events, parties, or sales can be live online events.
  • Conferences and Meet-ups can reach those who can’t attend in person.
  • Hold open feedback sessions for new products.
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