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Visual content has become increasingly important in the mobile marketing space. Facebook recognized this and now displays pictures and videos much bigger in the Facebook iPhone app. This gives visual companies like Viddy and SocialCam, visual apps both dependent on Facebook integration, a much better opportunity to penetrate with a Facebook audience. In this Future of Engagement episode, host Murray Newlands analyzes Facebook’s changes and how it will affect companies like SocialCam and Viddy. Watch below:

Alerti social media monitoring chart about negative and positive conversations surrounding Facebook’s iPhone app UI change: