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Entertainment Weekly and the CW have partnered to introduce something never seen before: live tweets in a physical magazine. 1000 copies sent to New York and Los Angeles contains an electronic device showing the last six tweets LIVE within the magazine.

In this week’s Episode of Engagement, we discuss the buzz surrounding this unique new concept:

Video highlights:

  • Cutting edge attributed to CW Network and Entertainment Weekly
  • Live tweets from the Twitter account @CW_Network
  • Generated a lot of positive mentions

Mashable’s post includes a copy of the magazine showing the Live Tweets in Print Magazine Video.

This unique new technology generated overwhelmingly positive buzz of 35.81% with only 1.5% negative mentions:

Social Media Mentions about the Entertainment Weekly magazine with live tweets displaying

Click image to see full size image for easier reading.

They took a risk going with early but slow technology and it paid off. That is the beauty of using social media monitoring – you can easily find that out. If you want to be able to measure what is being said online about you, your company, new products, your industry or anything else, sign up for a free Alerti Social Media Monitoring account. If you enter bonus code alertivideo the usual 30 day trial will be extended to 90 days.