Home > Blog

At the point when writing official statements or pitching stories to the media don’t receive the “scattergun” approach, which is reaching all columnists on your contact list. Set aside the opportunity to examine the writer by taking a gander at the last few articles that they have written. What are the subjects they are occupied with and jump at the chance to expound on? What is their writing style, is it formal or a more casual written work style? Attempt to coordinate the written work style of your public statement to fit in with that. Set aside the opportunity to inquire about these issues so as you can send them material which is significant. Nothing disturbs a writer more than accepting material from PR experts that is not important to them.

Know the essential elements of pitching a decent story to columnists and provide writers with this in one complete package. This incorporates investigating measurements or referencing significant late reports that bolster your story. It also includes providing the journalist a high-quality JPEG picture and also the official statement, acquiring cites from regarded specialists in the field of your story and giving a human component to the story. Give the columnist all the data they could need to shape and compose your story. Do not expect them to do the research on your press release.

A columnist’s reputation depends as a matter of first importance on the precision of the articles that they write. Continuously set aside the opportunity to ensure that your story is precise and not “over built up” on the off chance that it is later discovered to be off base it will in all definitely harm your association with the writer.

A writer dependably has the last word about whether to distribute a story or not. Never irritate and risk damaging any effectively settled association with columnists by attempting to pressurize them into covering your story or introducing it surely. Correspondingly, never request that see the last article before the columnist distributes it. A columnist is a writing professional, and in that capacity, has the privilege to cover the story in their own specific and individual journalistic style.

Always respond to journalists in a timely manner. They work to tight publication due dates and need the data they request at the earliest opportunity with a specific end goal to assemble and shape their article.

Try not to call a press conference unless it is a noteworthy occasion. At times, there can be an inclination for associations to call a press conference for each declaration.  Press conferences should, as a general guide, be saved for occasions that are one off and cases would incorporate a prominent corporate emergency that is in people in general area or a noteworthy catastrophe concerning the association.

Never give out a columnist’s email or cell phone details without their consent. A columnist will likely not be inspired if Jack Online journals keeps in touch with them or telephones them saying that he got their email address or number from you!

Never make a promise to a columnist that you can’t keep. There is no speedier approach to devastate associations with columnists than disappointing them. To assemble associations with writers you initially need to wind up distinctly an asset for them, and a dependable asset at that. For instance, in the event that you help a columnist out with a contact or source you are aware of for a story they are dealing with regardless of the possibility that it is not identified with your association it will probably be recollected by them as a decent motion, and that will build the likelihood of them benefiting a “turn” for you with a future story or highlight you may require scope with.


If you want to learn more here is Murray Newlands Media Training Guide for Executives.

Posted by Maya S.