Peanut butter and Jelly. Coffee and donuts. Milk and cookies. What do these all have in common? Besides the fact you may be hungry now, these are all perfect pairings that bring out the best flavors when put together. In the world of marketing, we have perfect pairings like that, as well. When one marketing idea complements another marketing strategy, magic happens. There is a secret sauce that marketers have, and it happens when you put two very different ideas together, such as integrating AI chatbots and influencer marketing.
In December of last year, two tech firms combined to create the “first ever” influencer chatbot for the US brand Cover Girl. The two firms, marketing platform The Amplify and chatbot developer Automat, turned online influencer Kalani Hilliker, star of Dance Moms, into an AI bot. The bot was hosted on the messenger app Kik and made to simulate the personality of the star to see Cover Girl coupons. The invention ended up being a hit, with 91% positive sentiment among users. It also generated 14-times more conversation then Kalani’s average social media update.
How will you take this combination to new heights?
First off, the first major step to bringing a killer marketing idea like this to life is learning how to make a chatbot online. Luckily for you, it’s no longer rocket science. Various online sites make it easy for anyone to create a chatbot, no computer degree or coding experience necessary. Companies like Chatty People, make it easy to seamlessly integrate your new AI chatbot into your Facebook messenger. Best of all, the service is free to start. Once you get your business growing, your payments will grow in conjunction. Many chatbot solutions are out there, but Chatty People is one of the top solutions for all your chatbot needs.
What Exactly is a Chatbot?
A chatbot is a computer program, which conducts conversation via auditory or textual methods. In layman’s terms, it is a robot that has human-like conversational abilities. With the use of Artificial Intelligence, these computer programs can mimic conversation, and in turn, get smarter as it interacts in conversation with people. Another way of creating chatbots is through a set of functions. Once you program a bot on a specific set of instructions, it will be able to follow through on those actions. This usually limits the chatbots to a controlled set of functions, which makes them only as smart as you program them.
What is Influencer Marketing?
Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead hire influencers to get out the word for you. These can be paid or non-paid people that promote your brand. The biggest difference between a brand ambassador and a brand influencer is money. Many influencers support their favorite brands because of a genuine love for them.
By integrating AI Chatbots into your influencer marketing strategy, you can create a unique game changer in your non-traditional ways of marketing. Influencer marketing is engaging everyone from the millennial to the baby boomers through distinctive campaigns, such as the Cover Girl campaign discussed previously. Many consumers, especially women, are reluctant to connect with brands if it doesn’t feel genuine─which is why it is even more important to marry these two marketing strategies together, as they are both seen as being more personal touches in the marketing world.
Many are seeing the potential of putting these two together and are keen on seeing it grow in the future. Justin Rezavani, Founder of The Amplify, argues that the trend for influencer chatbots will continue if brands continue to develop bots around influential beings and not the other way around.
“Humanising a brand is a very challenging thing,” he observes. “As a brand the question of how to create a chatbot to talk to individual customers can be a bit challenging, but if you can create the derivative of a specific human sponsored by a brand, that’s how you can start communicating with those customers a little more fluidly through this influencer’s own channels.”
Final Thoughts
Integrating these two marketing strategies is no doubt going to grow in the future. As long as we marry them in the right way, there seems to be nothing short of a winning strategy. The only way to know the potential is to try.
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