You decided to make a chatbot ─ Congratulations!
Firstly, you have to remember that chatbots are made for humans. Conversation flow is made to have more interaction and to feel more human-like, and by adding personality to your bot, you give that human-like feeling.
And, it can all be done through personality.
Building a rich and detailed character makes your chatbot more relatable, believable and relevant to your users.
Let`s take a look at how to give your chatbot that perfect personality:
Target Your Audience
A feedback cycle is crucial when making your chatbot’s personality. You have to know your audience, and of course, you have to align your bot’s personality to match with your brand image and voice.
Remember, your chatbot is the first contact that consumers have when contacting your company.
You have to find the best way to reach your audience; you can`t sell baby shoes the same way you are selling ladies shoes, right?
Maybe you haven’t thought a lot about this, but even though a chatbot is a small square, by adding a visual and appealing image instead of the brand logo, you can shape the conversation your users have with it.
Begin by asking yourself; would like to see something familiar and funny or a brand’s logo?
Emojis – Yes or No?
Everybody loves emojis, but you don’t want to overdo it, as you are not making a kid’s toy ─ you are making a chatbot that will represent your brand.
We all use emojis in our everyday talk and text but just think before adding them whether they are a good representation of your brand.
Make a Character for Your Bot
We all know that chatbots are not human, but that doesn’t mean that they can`t act like it. Your chatbot should have individual characteristics that differentiate it from others, with a tone of voice.
Dash of Humor
Yes, you have a chatbot to help your customers, but that doesn`t mean that it can`t be funny. By adding humor to your chatbot, your consumers will have more fun and spend more time with your bot.
By interacting longer, they can learn more about your brand, and in the end, if you are selling something through your chatbot, they can make a purchase, as well.
However, before adding humor to your chatbot, you need to know your audience.
Think about your consumers’ ages, locations, etc.
By not knowing your audience and adding a level of humor to your chatbot, you may end up offending someone, and that will result in losing your audience.
Be sure to research your audience before adding a level of humor.
Make it Simple
Your chatbot should be casual and professional. Clarity of the conversation flow plays a big part in your chatbot’s personality; using a straightforward and easy to understand language is also very important.
Adding visual aid to your chatbot can help its character and conversation will look more realistic and exciting.
You have to be very imaginative when coming up with ideas about your chatbot’s personality and history.
Work with your marketing team for creating a story behind your chatbot. It may be weird, at first, to think about how to make a history for your bot, but it will be worth the effort.
I’ve been creating and using chatbots for a while, and every time I ask them the same question: “Tell me about you?”
Actually, when you want to get familiar with a person, you ask them the same questions, but if you are loyal to a specific brand, and you are contacting them often, you want to know more about the person that is helping you.
And that is another step closer to creating a chatbot personality.
The purpose of having a chatbot is because they are smart, funny and helpful.
Maybe it seems like a lot of work in the beginning, but having a successful bot that will interact with consumers and represent your brand’s image and voice is the main goal. This is especially true if you plan it right and give the bot the perfect personality, as it can boost consumer engagement.
Posted by Maya S.