Public relations goes beyond distributing press releases and trying to get coverage in traditional and social media. The expansion of social media has pushed it to be more difficult than ever, and this has been a problem for many businesses who don’t have the resources to do PR themselves.

This white paper addresses how new tactics and strategies empower your PR and marketing efforts. It tells you all you need to know about:

  • Reach out to customers
  • Establish and maintain engagement
  • Use social media effectively
  • Know what your audience is thinking
  • Measure sentiment across social networks
  • …and MORE!

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