November 2010

Boost Your Marketing Efforts With Video

November 22, 2010

If your company uses marketing to create customer interest in your products or services, then the more effectively you are able to create interest, the higher the likelihood your sales will increase. By combining video delivery of your marketing messages, you should be able to use a proven, successful medium with over 60 years of track record behind it. In the earliest days of television broadcasts, there was actually very little editing happening. In fact, .....

Social Media Monitoring Book

November 21, 2010

I started writing a Social Media Monitoring Book a while ago which I am just finishing off. You can pre register for the book now on the website here. I am looking for contributors and interviews the best tips and case studies from around the world. I you have something to contribute I would love to hear from you. You can send me your submit ions and case studies here Social Media Monitoring Book submissions and I .....

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Can Internet Marketing Sell Music?

November 19, 2010

People who want to sell music online should take their cues from traditional Internet marketing. In particular, the “freebie” model is a great option for getting more buyers for your music. It lures people on to your email list with a free offer and then convinces them to become long-term buyers. It’s a very common way to sell many different types of products but surprisingly few musicians are taking advantage of this option so far. .....

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What is the Value of Your Content

November 18, 2010

Some of the folks who use content to market online come from years of experience in the offline marketing world. Traditionally the content used offline has been well developed from high quality research, interviews, and various other respected resources. If you take those time honored traditions to heart and use them with your online marketing, you should find the content you produce is highly valuable and well worth the effort it takes to generate. Content .....

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Share More with Less (You could win £2000!)

November 16, 2010

Tips for Better Tweetin Twitter is evidence not only of the inherent power of language, but also illustrates approximately 600 times per second (http://bit.ly/9ImDbz) how quality conquers over quantity. I wonder if the very first group of minimalists who coined the phrase “less is more” ever imagined just how much more less would be; a quantifiable string of characters: one hundred and forty to be exact. Today, this is called the tweet. Twitter is revolutionizing .....

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Optimize Landing Pages to Meet Your Goals

November 15, 2010

Whether you have a blog, an ecommerce store or a traditional Web site there is one thing they all have in common: the importance of optimizing critical pages so that they encourage your visitors to take the actions that are important to you. For a blogger than might mean subscribing to your blog, downloading your new free ebook, liking your blog or Blog Club Facebook page, or joining your blogger meetup. If you offer services, .....

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London Host to Monitoring Social Media Event Nov 22

November 12, 2010

Influence People’s powerful International Monitoring Social Media event hits London on November 22, 2010. If you are across the pond or missed the U.S. events and have always wanted to visit London here is your chance. “The event is currently touring around the country and I highly recommend it. It’s one of the only, or the only, event of its kind with concentrated focus on social media monitoring.” ~ Ken Polson, Product Marketing Manager, Marchex .....

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Going Global Book

November 10, 2010

Going Global Yesterday I was featured on enterprisenation.com the UK’s most popular small business blog. Start blogger Emma Jones has a new book coming out and I am featured in it. You can pre order your copy here  Pre-order ‘Go Global’ She said: ”In the two-week countdown to the release of Enterprise Nation founder Emma Jones’s third book, we’re going to be sharing excerpts from Go Global: How to take your business to the world. All week, .....

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