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The Benefits of Blogger Outreach

August 1, 2011

The Benefits of Blogger Outreach One of our most successful strategies in link building is what we call “Blogger Outreach”.  It’s not a secret, it’s not technical and it’s certainly not the quickest strategy.  But it is effective. What is Blogger Outreach? Blogger Outreach is essentially communicating with other bloggers in your industry.  How you go about communicating with them is up to you; email/phone/Twitter/whatever is required.  But the goals remain the same: aiming for .....

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MomImpact – Connecting Bloggers And Brands

March 20, 2010

MomImpact is working to connect bloggers who are mothers and brands. Founded by Kim Moldolfsky of Hormone Colored Days, this collective is attempting to right the wrongs of PR companies who do mass outreach to bloggers. Kim is not new to consulting. She owns Positive Impact, Inc. which is marketing company for bloggers. MomImpact will not only provide products for review, but host events and open the bridge between bloggers and companies’ events. As a .....

Zippy Sandler The Review Broads An Interview

December 10, 2009

Zippy Sandler The Review Broads An Interview Zippy is funny, in fact hilarious at times, but that doesn’t mean she isn’t knowledgeable about writing product reviews that provide necessary information. She also shares how to save money but live large. Tell me about your Blog – I actually have two blogs going right now. The Review Broads and Champagne Living. Champagne Living was my first and I set it up in order to teach people .....

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Public relations lesson from a hot pink pig

November 12, 2009

The other day, I was driving around my hometown of Oklahoma City, when I passed Chisholm Trail BBQ, which has a giant hot pink pig-shaped sign on the roof. I enjoy taking pictures of off-beat things and this was made to order, no pig intended. I pulled into the parking lot and began shooting pictures with my Nikon D60, a digital camera that tends to attract attention because unlike many digital cameras, you must shoot through .....

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PR pros should coach clients on how to deal with bloggers

October 24, 2009

Many privately-owned businesses don’t allow cameras inside. The blog, People of Walmart, which publishes unflattering pictures of Walmart shoppers, makes such policies completely understandable. Still, not everyone who shows up to a business establishment with a camera has a snarky blog or ill intentions. Several months ago, I walked into a wig store in Oklahoma City and asked to speak with the owner. I had long-admired the colorful wigs in the window, positioned on mannequin .....

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Public Relations Tactics and Strategies

October 10, 2009

In public relations, there are tactics and then there are strategies. Acting independent of one another, both will struggle to achieve long-term success. They are mutually dependent elements of any public relations plan. I formerly served as the spokesperson and PR manager of a mid-size airport. One of our goals was to increase our number of non-stop flights to popular destinations. We had many strategies for doing this, but one was building relationships with route planners. .....

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Bridging The Gap Between Bloggers And Advertisers

October 9, 2009

Listen in on a group of bloggers speaking and you may hear them questioning how to bridge the gap between themselves and advertisers. Bloggers are loyal to brands. They may only wear Crocs, fly on Jet Blue, use HP computers and eat Hershey’s chocolate. But when it comes to getting an advertiser to notice them, what do they do? If you don’t get thousands of page views, have sponsors and connections already and have the .....

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Klaxon Marketing Andy Bargery an interview

October 8, 2009

Klaxon Marketing Andy Bargery an interview Tell me about your Klaxon Marketing? My company is called Klaxon Marketing which I setup in Jan 2006. I essentially provide marketing strategy consultancy and communications services to companies, whether big or small. In some cases I operate as an outsourced marketing department, covering everything from social media to direct mail and print strategy development, to the other end of the spectrum where I run event marketing programmes for .....

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