Google

Monitoring Social Media Live Blog – Part 2

October 21, 2010

After the coffee break and Murray & crew had great speakers lined up.  First on the docket, Mark Schmulen from Constant Contact.  He gave the same presentation at the Social Email Marketing event last month.  I blogged all about it here, and to be honest it didn’t change much. Matt Greff from Marchex shared some great statistics.  In Google, 1 in 5 searches are local, and calls are converting to sales 5x more than clicks. .....

How Do YOU Like the NEW Google Instant?

September 9, 2010

If you are logged into a Google account you may have noticed a change to Google search that they call Google Instant. If you haven’t seen it yet, this short video shows how it works: There will be a lot of Buzz and even more speculation on how Google Instant will affect SEO. The first question, though, is how do users like it? Since it is brand new and we know that many have opinions .....

Social Media Training Notes

April 16, 2010

Social Media Training Notes – draft notes The future of lead generation and social media. Email marketing is and will continue to be a key part of any lead generation program however social media is the new kid on the block and some company at the front of the curve are making hay. We have all heard that blogs, Facebook, twitter and LinkedIn are where it is at in terms of marketing but what next? .....

Don’t Forget Your Blog Readers

December 18, 2009

Don’t forget your blog readers and get carried away with Google rank, SEO and stats. Yes these are all important to the well-being of your blog and it’s financial status, but without engaged readers you won’t have a successful blog. If you are cranking out posts but not getting any comments or traffic to your blog, what good is your blog? It’s like writing to no one. To help you not forget your blog readers .....

Holiday Product Reviews Timing Is Everything

December 11, 2009

Holiday Product Reviews Timing Is Everything When writing your holiday product reviews time them to post when your readers can still take advantage of them. Remember that many readers shop online so take into consideration the need for shipping time. Try to post your reviews at least two to three weeks before Christmas or the beginning of Hanakkuh so if a purchase is made from your review the gift arrives on time. When seeking sponsors .....

Google Alerts Connecting With Advertisers

November 3, 2009

Setting up Google Alerts with the names of the advertisers is another way to connect with advertisers you want to work with on your blog as a product reviewer. Be sure to use various forms of the advertisers names, nicknames, its use in phrases and use quotes too for the Search Terms. If you want to keep informed on what is happening with Purex, these are the alerts to set up: 1. Purex 2. “Purex .....

Search Engine Strategies, Search Engine Strategies Conference San Jose

July 30, 2009

Search Engine Strategies, Search Engine Strategies Conference San Jose Search Engine Strategy is growing in both importance and acceptance among companies. It is one of those buzz words that most people have a foggy idea about what it fully means. If you are in the Bay Area in early August, there is a great conference/ expo happening in San Jose that will offer a fabulous opportunity to learn, network and understand the latest in search .....

Scott Richter, Affiliate Giant and Media Super Star an Interview

July 1, 2009

Scott Richter, Affiliate Giant and Media Super Star an Interview Scott Richter the past the present and the future of online marketing. Scott has grown Media Breakaway and the affiliate.com network into arguably THE biggest affiliate power house in the world, outside of Google that is . Scott Richter  in Adtech San Francisco on Earth Day photo by HeatherinBC Scott Richter – Not without controversy, making a TV appearance on the Daily Show, and featured .....

Pre order my new book. Online Marketing: A Users Manual on Amazon today.
Get my Free eBook How To Make A Blog Book