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Top 10 Social Media Monitoring Tools and Social Media Monitoring Tools Review
If you work in online marketing or social media, you know how difficult it can be to try and be everywhere at once. Social media monitoring tools are a powerful tool to help brands, companies and individuals keep up with all relevant social media mentions. Here are my favorite services:
Top 10 Social Media Monitoring Tools
1. Radian 6
Radian6 tracks keywords across all types of social media, monitoring everything from location to sentiment and providing real-time data on a dashboard widget. They recently began integrating data from WebTrends web analytics, and SalesForce.com CRM information. The site is dynamic, clean and fun to use. I did a trial with them through as part of my research Marc Whitchurch (@MarcWhitchurch) was great to work with.
2. Visible Technologies
Based in Washington state, Visible Technologies has two main programs: TruCast, for social media community analysis, and TruView, for brand reputation monitoring and defense. TruCast has a great dashboard that enables you to comment on blog mentions you find from within TruCast, and TruView allows you to keep positive content at the top of the search engines.
3. Buzzlogic
Focusing on marketers and PR people, BuzzLogic delivers product feedback and readership statistics and enables relationship building with influential bloggers and relevant product tracking. Their “BuzzLogic Insights” focuses on engaging with influencers in your specific industry. Their new Conversational Advertising Dashboard provides an amazing tool for advertisers who want to customize online advertising.
4. TNS Cymfony
Extending the play on words, TNS Cymfony has theOrchestra Platform, a Natural Language Processing engine that uses everything you can think of to get you super-specific data. Their service can take articles apart to find out whether your product is the focus, simply mentioned, and relationships between entries.
5. Nielsen
From the company that has been monitoring everything for a long time, Nielsen has a slew of tools and webinars to get you up to speed with online monitoring. Buzzmetrics delivers brand metrics and consumer commentary from across the web and ThreatTracker gives you real-time alerts to reputation threats.
6. Trackur
Created by online tracking guru Andy Beal, Trackur is great because it offers basic social media monitoring tools at affordable prices. Individual plans can be as low as $18/ month, Companies $88/ month, and Enterprises $197/ month.
7. SM2 from Techrigy
Great features designed with marketing agencies in mind, excellent price points and a smooth interface. Best of all, their support team is always available to help and guide you as you learn the system. When I worked with them Connie Bensen (@cbensen) was fantastic.
8. Brands Eye
Brands Eye focuses on offering services to bloggers for $1/ month and small businesses for $95/ month. They track online mentions and track reputation. They have a great feature where you can tag brand/blog mentions and rank them.
9. Reputation Defender
As they say, “Reputation Defender was created in 2006 to defend your good name on the Internet.” Their goal is to Search out inaccurate/ damaging personal or family information, Destroy the online mentions, and Control your good name in the future. They offer MyChild, MyRepuation, MyPrivacy and MyEdge services. All monitor what they say, and MyEdge is about taking charge of your personal Google results.
10. Sentiment Metrics
Sentiment Metrics does similar monitoring to all of these other services, with a focus on Sentiment. Great demographic-specific visuals and email alerts whenever you get a negative sentiment mention in the press.
Top 10 Social Media Monitoring Tools and Social Media Monitoring Tools Review
Edit
11. Brandwatch
I am going to recommend that you also checkout Brandwatch. The have a great social media monitoring tool with some of the best reports in the industry. The do have automated sentiment mention. It is mid market for pricing.
71 comments on “Top 10 Social Media Monitoring Tools and Social Media Monitoring Tools Review”
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Hi all,
Could you please review our new social media monitoring tool. We have just released our first BETA version of a free social media monitoring service. This free SMM / SEO tool will crawl the top 20 social media websites for your URL exposure.
Please testdrive it yourself at http://www.socialwebsiteanalyzer.com
Thanks in advance and keep up the good work,
Erwin
SocialMediaAnalyzer.com
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RT @RobCGM: Top 10 Social Media Monitoring Tools and Social Media Monitoring Tools Review – [link to post] (via @murraynewlands)
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Twitter Comment
Top 10 Social Media Monitoring Tools and Social Media Monitoring Tools Review – [link to post] (via @murraynewlands)
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Great post, Muray!
If you are interested in Social Media Monitoring in China then there are very few “Western” options. Both from a language perspective but also understanding the social media engagement pattens of Chinese users (use of BBS exceeds SNS for example, many sites are blocked i.e., Facebook, Twitter, Blogger etc)… so for those that need to consider monitoring in this region then you only have a few options.
You can take a look at the SinoTech Group product, SinoBuzz as one of the options to use. Here is the link to the product page (English): http://www.sinotechgroup.com.cn/index.php/market-technology/sinobuzz
Thanks again
Matt
what about Scout Labs?? Nobody says anything? I thought that it was one of the best tool…
And the one I like most Viralheat, clear and with the exact quantity of information, not more not less…
Anyway thanks for the information, very useful!
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Top 10 #Social #Media Monitoring Tools and Social Media Monitoring Tools Review [link to post]
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#12 Synthesio (now that you really know who we are!) ;D
Talk to you soon, Murray
Michelle @Synthesio
Please keep us updated on the availability of free tracking tools. In the real estate business there would be value from being able to identify comments from people thinking about buying or selling a home. But the $18/month plan from Trackur only allows for 5 search terms. I think it would have to be more terms with larger, specific search strings in order to be effective for me. Sure wish there was a free option paid by advertisements!
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Check this –> [link to post] RT @dipalit: Which is the best social media monitoring tool ??
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Nice blog!! may i add http://www.pickanews.com
It’s a european multi-media search engine that finds what the media is saying about you even in PRINT !!
What do you think ?
There is a new tool for the UK being launched by a company called SocialLabs.co.uk, it will be given away free of charge initially – you can register now to get information
Free app that allows you to control your Social Networks Among other Portals. Great tool http://www.downloadtrillian.com
Take a look at Social Report (www.socialreport) – Simple and intuitive tracking and reporting tool for your social network accounts.
Try out Actionly -Social Media Monitoring dashboard and listening platform. We track across various social media channels such as Facebook, Twitter, Blogs, Flickr, Youtube, News and Google Buzz.
We have a FREE account too! http://bit.ly/actionly
Thanks,
Sam Abraham | Marketing & Outreach, Actionly
http://www.actionly.com
Really nice roundup here Murray, thanks a lot!
I think people can rely too heavily on tools to do everything but a good mix between manual and automation goes a long way!
Cheers,
Ed
What seems to be missing in social media monitoring today is good metrics for understanding how your knowledge sharing is providing value to you or your company. I work with memcatch.com, a platform that tracks social media activities to Twitter, Facebook, Linkedin and within Memcatch itself. It provides traffic information, including how many times your shared knowledge has been visited in real time, and “viral”metrics.
I think the area of social media metrics is one of the next important frontiers of social media monitoring, and Memcatch is at the leading edge of this trend.
Josefina Argüello / primero en google
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