What is Affiliate Marketing, What is Affiliate Marketing explained.
Asking yourself “What is Affiliate Marketing?”
Affiliate Program: Company A (a merchant / advertiser) pays a commission to Company B (an affiliate) for generating sales, leads, or clicks from a graphic or text link located on Company B’s (affiliate) site or internet reach. Reach could include email, or social media presence.
The easiest way to understand this as someone new to the question “What is Affiliate Marketing?” is to look at a case study.
What is Affiliate Marketing for Amazon?
Amazon is cited as one of the pioneers of affiliate marketing. Amazon wanted to generate more sales of its books online. Reaching out to book review sites and book club websites and asking them to promote Amazon to their book purchasing readers made sense. But why should book clubs promote the then unknown Amazon? The answer was simple. For every user that the book website referred to the Amazon website who went on to make a purchase, Amazon paid the book club website a percentage of the sale of the book. Amazon knew what % margin they make on book sales and knew what they could pay out in return for a sale. Book clubs made a profit for referring people to buy books that they would have bought anyway as part of the book club, if found through a review on the book club website. Amazon wins new customers without having to risk any money, and only paid for traffic that resulted in sales. The user / consumer discovered where to purchase the book that they liked through the review. Amazon continues to use affiliate marketing today- Everyone is a winner.
“What is Affiliate Marketing?” It is online performance based sales, where everyone wins.
What is Affiliate Marketing, What is Affiliate Marketing explained.
Affiliate Marketing for Merchants, Affiliate Book, Affiliate Handbook
See
Affiliate Marketing for Merchants
Affiliate Marketing for Merchants
Affiliate Book Affiliate Handbook
One comment on “What is Affiliate Marketing, What is Affiliate Marketing explained.”
A nice and easy Affiliate Marketing explanation.
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