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With so much press out there about social media marketing and different ways to utilized the social media networks, it is hard to know where to begin. A new report from Forrester Research tells us that 4 out of 5 online adults are using some kind of social network, meaning that social media is fast becoming a strong way for marketers to reach online audiences.

With that in mind, here are some of the key social media marketing tools for social media marketers to be using in their quest to reach the online consumer.

1. Facebook Ads

It’s the largest online social media network, and it should be the place to start for marketers looking for social media marketing tools. With their available demographic information, the ads can easily focus on the right people on their own pages, and receptivity to Facebook marketing ads gives good results. A solid tool.

2. Hoot Suite

This is a Twitter desktop client that enables marketers to manage multiple accounts at once and make sure that they are keeping up with only the tweets that they want to see and staying in touch with the people they want to contact. That’s what good social media marketing tools do.

3. People Browsr

No, that’s not a typo. PeopleBrowsr is a powerful social media marketing tool that, like Hoot Suite, allows you to manage multiple accounts at once. It also enables marketers to build campaigns, complete with tweet templates that can be quickly tweaked to respond to Followers or send new messages to others.

These aren’t the only social media marketing tools out there, but if you are looking for a place to start, these will keep you busy and full of ideas.

Social Media Marketing Tools


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