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Tell me about your BrandProtect?

As the leader in internet reputation management, BrandProtect empowers organizations to gain control over how they are represented online by uncovering and mitigating the issues that put their reputation at risk and erode customer trust. BrandProtect’s Response Services help detect, uncover and mitigate brand and trademark infringement issues, phishing attacks, web traffic diversions, website integrity issues and defamatory discussions.

BrandProtect was the first company of its kind to be offered full membership by the Forum for Incident Response and Security Teams (FIRST). It also has relationships with more than 3,500 Internet Service Providers globally, accounting for more than 90 percent of the traffic flowing across the internet.

Tell me about a recent example of your work?

Identifying sentiment associated with a dividend cut by a large international Insurance Company

Tell me about your experience with social media monitoring tools?

We have been in the business of social media analysis since 2005 and have tested numerous tools over the years.

What was your first experience of social media?

One of our first experiences in social media was coming across a crazy guy who wanted to blow up a branch of a bank

What is the biggest tip you would give to a newbie in social media?

Always tie in your social media activities to your overall communication strategy

What should advertisers reach out to bloggers?

If done appropriately, they have the power to marshall the power of many

What do bloggers do that you wish they wouldn’t?

Sensationalize too much to attract interest (aka – lie)

Where do you see growth in the social media field? 

Social media has the ability to inform different facets of the organization beyond marketing activities, for example – recruiting and benefit policies

What new ideas are advertisers coming up with to take advantage of new trends?

Numerous, being the use of twitter to drive campaigns

What are your contact details (email, company, blog, Facebook, MySpace, forums, etc)?

sgordon@(nospam>brandprotect.com, www.brandprotect.com, blog.brandprotect.com, facebook.com/shanna.gordon1, twitter – @shannagordon

What events do you go to?

WOMMA, INTA, APWG, Forrester Consumer Forum, etc.

How do you prefer to communicate?

Through Social Media, although direct conversation is still the most effective method

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