Word-of-mouth marketing uk
What is word-of-mouth marketing anyway?
I have been doing some research for some forthcoming posts and I kept coming across this term word-of-mouth marketing in different contexts so I did a little research into it and wanted to share what I found.
My take on word-of-mouth marketing is that it is being used to cover a multitude of disciplines from inbound marketing to email marketing to twitter marketing and even field marketing. ie anywhere you are face to face (that could be a digital face) with consumers and anywhere where they are communication about you / your brand. Here is what some other say:
Word of mouth is a reference to the passing of information from person to person. Originally the term referred specifically to oral communication. (literally words from the mouth), but now includes any type of human communication, such as face to face, telephone, email, and text messaging.
Word-of-mouth marketing, which encompasses a variety of subcategories, including buzz, blog, viral, grassroots, cause influencers and social media marketing, as well as ambassador programs, work with consumer-generated media and more, can be highly valued by product marketers. Because of the personal nature of the communications between individuals, it is believed that product information communicated in this way has an added layer of credibility.
Word-of-mouth marketing: How to get customers to do your selling
By Douglas Gantenbein
• Word of mouth generates sales in a cost-effective way.
• People don’t spread the word for pay or favors — if they love your product, they’ll do it for free.
• Invite people to discuss your product or service through company blogs or other communication methods.
I got the tag list for this post from Andy Sernovitz’s site http://www.wordofmouthbook.com/, well he wrote the book on it.